Advertising online

The main players in advertising online are Google, Yahoo, MSN and Facebook. Google dominates most of the advertising online with round about 70%. Basically it means that a good numbers of your prospective customers are out there looking for products and services in Google.

Facebook advertising is picking up fast and with the social side of it, you can make your product or services known to hundreds of thousands of people out there.

With Google advertising, pay-per-click is pretty common with passive income advertisers. It's about keywords. For people looking for your type of product or service, what will they search for? What keywords will they use?

There is a need to think outside the box for keywords that are less competitive. Some keywords are very competitive and will cost more. Research keywords on a regular basis. Use wordtracker.com to research for keywords.

With the right keywords, your ad is guaranteed to show when people search for it. Therefore it means that your website will get the right visitors. Basically you're buying traffic through your advert rich in Keywords.

Other terms used for advertising online are click thru Rate (CTR) and conversion rate - the percentage that makes purchase.

Your ads must have title, the body and URL. Write and test different titles. You may wish to include the price of product in the title, this will discourage free shoppers from clicking your ads.

Include the benefits of the product in the ads and try a few different URLs to see which gets the most click through. Start your Keywords research with wordtracker.com

Custom Search

      Sponsored Links